by Sabine Kamson | 9 Feb 2017 | Press
Berlin, 9th February 2017 At this year’s Online Marketing Rockstars, which takes places on 2nd and 3rd March in Hamburg, the marketing technology provider Ingenious Technologies will be providing insights on successful attribution for e-commerce players. During a... 
by Sabine Kamson | 20 Jan 2017 | Insights, Product
Every industry encounters different trends in their customer journeys. Typically, the most vital conversion target at the end of a customer journey is a sale. For a fashion company, this would be the purchase of an item. For a travel portal, this would be the booking... by Sabine Kamson | 12 Jan 2017 | Insights
Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such as last-click is bad,... by Sabine Kamson | 9 Jan 2017 | Insights
Marketing teams all around the world are looking to be lean, mean and efficient. They want to spend their budget most efficiently. In other words, they want to get the most bang for their buck. And they want figures to prove it. Increase productivity? Raise KPI? Win... by Sabine Kamson | 4 Jan 2017 | Press
Berlin, 4th January 2017 A young Estonian company has won the Ingenious Technologies Start-up Contest. Weps, which makes use of artificial intelligence to analyse options and build a website in two minutes, was able to push through the competitors of this... 
![Do you know enough for successful attribution? [Free Whitepaper]](https://ingenioustechnologies.com/wp-content/uploads/2016/12/successful-attribution.jpg)
