by Sabine Kamson | 4 Jan 2017 | Insights
by Carlos Duez Escobedo In short, attribution determines who gets the sale or the conversion. In other words, it is the logic that you apply in order to decide who takes credit for a transaction. If this is enough for you, there is no need to go through the rest of... by Sabine Kamson | 12 Dec 2016 | Product
You may have heard of the attribution manager through our teasers in our last updates. This month, we are pleased to unveil our attribution manager, which provides marketers with the autonomy and flexibility like no other in the market. It is self-configurable and... by Sabine Kamson | 5 Dec 2016 | Customer Stories
Behind every winning technology is a customer, behind every award is a customer story. When we won “Best Performance Marketing Technology” at the European Performance Marketing Awards 2016, we were not only thrilled for our name to be spread on the European stage, but... by Sabine Kamson | 3 Nov 2016 | Product
Which combination of marketing activities serves you the most conversions and the most revenue? Our brand new Customer Journey Patterns tool will help you answer those questions and more. With the new enhanced tool on your Ingenious Enterprise marketing platform, you... by Sabine Kamson | 3 Nov 2016 | Product
We’ve put together the top 5 most frequently asked questions concernining your online marketing platform and their answers, so you get your peace right away! I have the impression a transaction was not tracked. I cannot find it on the platform. What can I do?... 
