by Sabine Kamson | 21 Mar 2016 | Insights
If you are in the online marketing sector, you have probably heard often enough that the last-click attribution model is not flexible enough for your business. Yet many enjoy using it. The one who made the final push to the conversion wins – this simplicity is too... by Sabine Kamson | 2 Mar 2016 | Ingenious News
Whew – what craziness it was last week! We were at two huge events taking place and even overlapping last week, namely the Mobile World Congress in Barcelona and the Online Marketing Rockstars in Hamburg. Our team was partly split between the two stations, partly... by Sabine Kamson | 23 Feb 2016 | Product
Communicate with partners through their dashboard (coming in March) We know how important it is for you to communicate with your partners and stay updated. That is why the partner dashboard is about to get clearer and better. A clear overview of your partners’... by Sabine Kamson | 22 Feb 2016 | Insights
Big data is surrounding us and growing as we speak. A prognosis made by International Data Corporation (IDC) expects that data volume will grow so exponentially that we will gather a total of 44 zettabytes worth of data by 2020. A whopping 44 zettabytes! That is a... by Sabine Kamson | 8 Feb 2016 | Press
MOBILE WORLD CONGRESS /HALL 7, L51 Berlin, 8th February 2016 Goodbye isolated solutions and platforms! Gaining a comprehensive and 100% reliable picture of the customer journeys across all devices is crucial for an omnichannel strategy. Ingenious Technologies,... 
