Why Google Analytics Doesn’t Work for E – Commerce

Berlin, 14th September 2015   Almost 30 million websites are presently being analysed by Google Analytics, and this figure is continuously on the rise. But when does it make sense to use this free tool? Ingenious Technologies recently published a white paper that...
Ingenious is agile

Ingenious is agile

  Ever wondered how our team keeps the platform ingenious?   Well, that’s easy. The development of the Ingenious Enterprise platform is (and has always been) based on an agile software development model. As its name suggests, it enables us to remain nimble...

August 2015 Updates: Tracking redirection fallback

From now on, advertisers can configure alternatives that customers will see, even if the page that they land on is invalid. In other words, clients can decide how the system should react towards invalid traffic, such as: Partners, whose partnership to the advertisers...

August 2015 Updates: Partner center filter

The partner center filter has been restructured to better suit your needs. For instance, the top section where users can configure the filter options is automatically open by default, so that you can reduce the amount of clicking to be done. Also, the layout of...