by Sabine Kamson | 10 May 2016 | Insights
Virtual reality glasses has been all the hype in every tech tradeshow, each one better than the next. By putting on these glasses, you view a whole new world that is not actually there in front of you, and from all angles as if you did enter this new world. There was... by Sabine Kamson | 13 Apr 2016 | Insights
As in the offline world, the majority of the revenue is often generated by the few key partners in the world of online performance. In other words, the success of your business is largely dependent on top publishers. They ensure your products or services are delivered... by Sabine Kamson | 21 Mar 2016 | Insights
If you are in the online marketing sector, you have probably heard often enough that the last-click attribution model is not flexible enough for your business. Yet many enjoy using it. The one who made the final push to the conversion wins – this simplicity is too... by Sabine Kamson | 22 Feb 2016 | Insights
Big data is surrounding us and growing as we speak. A prognosis made by International Data Corporation (IDC) expects that data volume will grow so exponentially that we will gather a total of 44 zettabytes worth of data by 2020. A whopping 44 zettabytes! That is a... by Sabine Kamson | 8 Jan 2016 | Insights
It feels like just yesterday we were singing Christmas carols, and yet somehow we’ve already lit up fireworks and carried out the lead-moulding oracle (Bleigießen, as we call it in German) – 2016 has arrived. How quickly time has flown by – we couldn’t help but feel... by Sabine Kamson | 23 Nov 2015 | Insights
It’s the end of 2015. The marketing landscape continues to heat up. Marketers are scrambling to find solutions that give them the insights they need. Some attempt to build their own platform and hire a team of developers to do the job. Others put various analytics... 
