by Sabine Kamson | 30 Oct 2015 | Insights
Is it Christmas already? Not yet. (Thank goodness.) But that time of the year continues to inch ever closer. Yes, Christmas is the time of the year that brings in lots of revenue for e-commerce. It is also the last chance to boost your performance for the year. The... by Sabine Kamson | 23 Oct 2015 | Insights
The thing about mobile devices is clear – mobile has penetrated the lives of many and usage will continue to increase. In fact, mobile devices have revolutionised the way people get connected, interact and of course shop. Yet many businesses do not integrate... by Sabine Kamson | 27 Jul 2015 | Insights
Today’s Landscape Mobile adoption rates are a metric of the past. Mobile has long been a crucial piece of the customer journey puzzle, as many use them in the consideration process before making purchases. Today, customers not only own mobile devices and use them for... by Sabine Kamson | 27 May 2015 | Insights
ONEtoONE 11TH MAY 2015 AFFILIATE MARKETING BY: KATHARINA SCHNEIDER Vouchers are widely used in e-commerce. Unfortunately, fraud related to these provisioned vouchers is also on the rise. The ad-tech company Ingenious Technologies has developed a tool that... by Sabine Kamson | 30 Apr 2015 | Insights
Customer habits are ever-changing and their interactions with brands prior to a sale ever more complicated. Here, we explain why it is necessary for businesses to change the way they deduplicate, in order to keep up with their customers today. Deduplication and the... by Sabine Kamson | 25 Mar 2015 | Insights
Marketers are increasingly aware that basing their strategies on last-click conversions is like going backwards into the dinosaur ages. The theory behind last-click was nice and simple: the ad that was clicked most recently must have driven the purchase or any other... 
