by Sabine Kamson | 3 Nov 2016 | Product
Which combination of marketing activities serves you the most conversions and the most revenue? Our brand new Customer Journey Patterns tool will help you answer those questions and more. With the new enhanced tool on your Ingenious Enterprise marketing platform, you... by Sabine Kamson | 3 Nov 2016 | Product
We’ve put together the top 5 most frequently asked questions concernining your online marketing platform and their answers, so you get your peace right away! I have the impression a transaction was not tracked. I cannot find it on the platform. What can I do?... by Sabine Kamson | 26 Sep 2016 | Product
External reference mapping In our last newsletter, we explained that Ingenious Enterprise serves to be the middleware between your market data and your internal systems. Now that we have made the mapping connection, we’ve also made it easier to filter out the... by Sabine Kamson | 31 Aug 2016 | Product
External reference mapping (live) Ingenious Enterprise serves to be the middleware between your market data and your internal systems. Therefore, we want to make it easier for you to map data from one system to the other. Append internal tracking ID information... 
by Sabine Kamson | 10 Aug 2016 | Insights, Product
You may have heard requests from your publishers, ad brokers and other partners that they need third-party tracking or shared tracking. If you’re clueless as to what that is, this article is for you. What on earth is third-party tracking? When we speak of third-party... by Sabine Kamson | 21 Jul 2016 | Product
Ad space categorization (live) We’re enhancing our platform to give you the power to customise your own attribution rules. In our last newsletter, we talked about the new attribution manager, with which you can determine appropriate weights for your partners... 
