With the increasing relevance of mobile marketing and m-commerce, cross – device tracking has become an inherent part of the multi-channel tracking. Ingenious Technologies, an independent technology provider for online marketing and e -commerce, announces at the Mobile World Congress in Barcelona the availability of its complete solution portfolio for mobile advertisers.
With the integration of mobile marketing in the multi-channel tracking and partnership management, tablet, smart phone & co. have taken its deserved place in the customer journey as well as in the whole process and in comprehensive reports.
“For the first time now, it is possible to see, analyze and to optimize the value contribution of all channels and campaigns across end-devices”, Christian Kleinsorge (CEO) says.
Adding the cross-device functionality, Ingenious copes with the growing importance and the resultant increasing budgets in the mobile marketing and m-commerce. Now, including the mobile devices, advertisers and agencies can detect the performance, the ROI and relevant KPIs across all channels and campaigns.
“It is high time now, Kleinsorge continues, that all online marketing and e -commerce activities are made uniformly measurable and controllable.”
Taking this step, Ingenious Technologies is responding to the market needs for transparency. Â Now campaigns and budgets can be controlled efficiently and performance-oriented.
For the first time now, the growing mobile market has the possibility to recognize, to evaluate and to optimize its advertising performance – consolidated with all other marketing activities and in accordance with data protection.
With its international appearance in Barcelona, Ingenious Technologies is also announcing the launch of Ingenious. pay. All financial transactions of partnerships can be managed professionally and shown transparently in combination with the Partnership Management Ingenious .net. A certified procedure ensures the automated processing (in accordance with the existing law) of all documents and their disbursement.
