Ingenious Blog
Gain market insights from the performance marketing world and find out what’s new at Ingenious.
June 2015 Updates: Coming Soon
Auto-integrated partners & automatic recognized channels (BETA) We will allow our clients to add channels to their tracking reports that our system recognizes such as “Social, Video, SEO, SEM, Organic or Direct type-in” and at the same time we are adding our first...
June 2015 Updates: Partnership Management
Multiple product feeds per advertiser We’ve added a whole new section into the user interface to allow networks admins/advertisers to manage product feeds to allow them to share product data with their partners and therefore allow partners to promote advertisers...
Employee Spotlight: Tatiana Gordova
Today, we shine the spotlight on Tatiana Gordova, Online Marketing Manager at Ingenious Technologies. Born in Kazakhstan, Tatiana moved to Germany 11 years ago and spent a year in Spain in between. To us, she is the queen of languages, as she speaks fluent Russian,...
Ingenious: New Voucher Tool to Create Transparency
ONEtoONE 11TH MAY 2015 AFFILIATE MARKETING BY: KATHARINA SCHNEIDER Vouchers are widely used in e-commerce. Unfortunately, fraud related to these provisioned vouchers is also on the rise. The ad-tech company Ingenious Technologies has developed a tool that...
Get the latest out of your 3rd party tracking automatically
When working with 3rd-party ad networks, all data are automatically integrated onto the Ingenious Enterprise platform, so that marketers always gain the most up-to-date information needed. Automate data exchange across all systems Let’s say a user arrived at an online...
Validation Process Revamped: Full Clarity, No Limits
One of the most important functions of Ingenious Enterprise lies with the validation process. By validating, the system determines that the conversions uploaded by marketers are accurately provided, and thereby automates the payment processes to the respective...
Employee Spotlight: Alexander Becker
Today, we shine the spotlight on a member of our R&D team, Alex! Presently, Alex is pursuing his master’s degree and working as a Software Engineer at the same time. Always open-minded and down-to-earth, Alex is very easygoing. His teammates find him analytical...
Flexibility and Transparency in Your Stats & Metrics
Advertisers, ad networks and agencies are presently using Ingenious Enterprise for their online marketing and business analytics. Data on traffic, conversions, commissions, fees, revenues and total costs are important pieces of information that are exchanged...
Why Traditional Deduplication Is Not Giving Marketers the Full Picture
Customer habits are ever-changing and their interactions with brands prior to a sale ever more complicated. Here, we explain why it is necessary for businesses to change the way they deduplicate, in order to keep up with their customers today. Deduplication and the...
Employee Spotlight: Swee Huang Hustedt-Teo
This time, we shine the spotlight on our newest member of the German team, Swee. You might already know her as the voice in our video-manuals, on our blog or our social media channels. We know her as a kind and fun-loving girl, who always brings a smile to your lips....
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