Ingenious Blog
Gain market insights from the performance marketing world and find out what’s new at Ingenious.
Analysing and Fighting Ad Blocking
Many online users are down with ad nausea. This sounds like your (potential) customers are actively finding ways to soothe their discomfort, and turning to ad blocking software for help to avoid your ads on their browsers. And ad blocking software is on the rise....
dmexco 2016: We came, we saw, we conquered
Hello, October – where has all the time gone?! With a blink of an eye, it has already been three weeks since we were at the dmexco in Cologne! What an incredible tradeshow that was. This year, the dmexco opened its doors to a total of 50,700 visitors, 1,013 exhibitors...
September 2016 Updates: External reference mapping, dashboard widget, partner ad media
External reference mapping In our last newsletter, we explained that Ingenious Enterprise serves to be the middleware between your market data and your internal systems. Now that we have made the mapping connection, we've also made it easier to filter out the...
August 2016 Updates: External reference mapping, discounted order value, payment method, tracking currency
External reference mapping (live) Ingenious Enterprise serves to be the middleware between your market data and your internal systems. Therefore, we want to make it easier for you to map data from one system to the other. Append internal tracking ID information...
Free tickets for dmexco – only until 15th August!
Want to go to the dmexco for free? On 14th and 15th September, we’re going to be at the dmexco expo in Cologne! You too? It seems dmexco has altered its ticketing system and currently offers all registered visitors free tickets for both the expo and conference...
Your partners need third-party tracking, but what is it?
You may have heard requests from your publishers, ad brokers and other partners that they need third-party tracking or shared tracking. If you’re clueless as to what that is, this article is for you. What on earth is third-party tracking? When we speak of third-party...
We’re growing: Welcome to the Ingenious family, Qyotta!
(Left to right) Christian Kleinsorge (CEO), Dr. Siamak Haschemi (Founder & Managing Director Qyotta), Eugen Becker (CTO)  It is official – Qyotta has joined our Ingenious family! The acquisition of Qyotta UG, an innovative software development company in Berlin...
July 2016 Updates: Ad space categorization, hidden advertisers, accumulate files, smc parameters
Ad space categorization (live) We're enhancing our platform to give you the power to customise your own attribution rules. In our last newsletter, we talked about the new attribution manager, with which you can determine appropriate weights for your partners right...
5 Things Marketers Can Learn From Brexit
It’s safe to say that the recent Brexit referendum has shocked the world – exit voters included. On top of politicians deciding whether to stay or quit, as well as negotiations concerning the future of Britain, there are many lessons to learn from this event that...
Ingenious Technologies is Best Performance Marketing Technology 2016 in Europe
Look what happened last night in Amsterdam! At the European Performance Marketing Awards 2016, we emerged as winner in the category Best Performance Marketing Technology! We couldn't be more proud to come out on top against 11 strong and worthy contenders for this...
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