Ingenious Blog
Gain market insights from the performance marketing world and find out what’s new at Ingenious.
June 2016 Updates: Attribution manager, security measures
Attribution manager (coming late July) We're about to hand the power of the tracking settings of your marketing activities and thereby your attribution model over to you! With our new attribution manager, you will be able to see all your marketing channels at one...
Ingenious is Best Performance Marketing Technology Finalist!
Good news just keeps coming in! We’re very pleased to find out that we’ve been nominated in the shortlist of Best Performance Marketing Technology 2016 category of the European Performance Marketing Awards! In case you haven’t heard, after 10 years of...
Influencer Marketing: The Non-Ad Ad
As humans, we seem to trust the words of people more than companies. Also, we trust some particular people more than others. As simple as that, influencer marketing is born. While influencer marketing may unnerve many marketers as they lose total control of how...
wee are Ingenious.
Ever had one of those days where the sun is shining and the birds are singing? We have. That's because we're proud to announce one of our new clients, an upcoming international cashback system, wee. Started as weeCONOMY, wee is developing itself to be the number one...
Employee Spotlight: Christine Brening
Our employee spotlight shines this time on our HR Manager, Christine Brening! Affectionately known to us as Chrissy, she is perhaps one of the most welcoming people you will ever meet on your first day of work. As our HR manager, she looks out for the best people to...
May 2016 Updates: More conversion information, ERP reference in payment data
More conversion information (coming end May) Want to gain even more information about your customers? Now you can. Additional conversion parameters to be collected from your customers Benefit: At an advertiser level, you can now determine several additional conversion...
How Virtual Reality Is Changing Commerce
Virtual reality glasses has been all the hype in every tech tradeshow, each one better than the next. By putting on these glasses, you view a whole new world that is not actually there in front of you, and from all angles as if you did enter this new world. There was...
April 2016 Updates: adjust integration, basket information, program news, conversion targets
Extended adjust integration (now live) Those who are making use of the adjust integration on the Ingenious Enterprise platform – we’ve got good news for you. The adjust integration is now extended for even better cross-collaborative usage of both adjust and the...
Your product is only as good as your customers’ success
We’re strong believers in the line: your product is only as good as your customers’ success. It’s exhilarating to know our clients are in an exciting race forward, and it’s even more exhilarating to know that they are getting an extra boost with our help. ...
6 rules to attract the best publishers
As in the offline world, the majority of the revenue is often generated by the few key partners in the world of online performance. In other words, the success of your business is largely dependent on top publishers. They ensure your products or services are delivered...
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