Ingenious Blog
Gain market insights from the performance marketing world and find out what’s new at Ingenious.
Are you using the right attribution model for your business?
If you are in the online marketing sector, you have probably heard often enough that the last-click attribution model is not flexible enough for your business. Yet many enjoy using it. The one who made the final push to the conversion wins – this simplicity is too...
Our rundown of #MWC16 and #OMR16
Whew – what craziness it was last week! We were at two huge events taking place and even overlapping last week, namely the Mobile World Congress in Barcelona and the Online Marketing Rockstars in Hamburg. Our team was partly split between the two stations, partly...
February 2016 updates: Partner Dashboard, Transaction Error Report, Exports, Partner sub IDs & more
Communicate with partners through their dashboard (coming in March) We know how important it is for you to communicate with your partners and stay updated. That is why the partner dashboard is about to get clearer and better. A clear overview of your partners'...
Make Big Data Smart Data – All By Yourself
Big data is surrounding us and growing as we speak. A prognosis made by International Data Corporation (IDC) expects that data volume will grow so exponentially that we will gather a total of 44 zettabytes worth of data by 2020. A whopping 44 zettabytes! That is a...
January 2016 updates: Omni-Channel & Ad Spaces
Get more out of your Omni-Channel We know how important it is to understand your customer journeys. That is why your User Journey Lists are about to give you even more information. When hovering your mouse over an analytical event in the user journey, a yellow box...
How 2015 prepped us for the new year
It feels like just yesterday we were singing Christmas carols, and yet somehow we’ve already lit up fireworks and carried out the lead-moulding oracle (Bleigießen, as we call it in German) – 2016 has arrived. How quickly time has flown by – we couldn’t help but feel...
Kudos to you too, adjust!
adjust is the leading business intelligence firm for mobile apps. The international mobile tracking SDK provider enables clients to track and analyse in-app user behaviour. That is why we at Ingenious have been working closely with adjust on developing an...
The Marketers’ Pursuit of Data in 2016
It’s the end of 2015. The marketing landscape continues to heat up. Marketers are scrambling to find solutions that give them the insights they need. Some attempt to build their own platform and hire a team of developers to do the job. Others put various analytics...
The New Innovative Banking Feature
We're excited to announce the launch of a new innovative banking feature on the Ingenious Enterprise platform, which allows you to speed up and complete your financial processes without leaving the user interface. The first look of the new banking feature By...
E-Commerce: 5 Tips to Spruce Up Your Christmas Campaigns
Is it Christmas already? Not yet. (Thank goodness.) But that time of the year continues to inch ever closer. Yes, Christmas is the time of the year that brings in lots of revenue for e-commerce. It is also the last chance to boost your performance for the year. The...
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