by Sabine Kamson | 9 Feb 2017 | Press
Berlin, 9th February 2017 At this year’s Online Marketing Rockstars, which takes places on 2nd and 3rd March in Hamburg, the marketing technology provider Ingenious Technologies will be providing insights on successful attribution for e-commerce players. During a... 
by Sabine Kamson | 20 Jan 2017 | Insights, Product
Every industry encounters different trends in their customer journeys. Typically, the most vital conversion target at the end of a customer journey is a sale. For a fashion company, this would be the purchase of an item. For a travel portal, this would be the booking... by Sabine Kamson | 12 Jan 2017 | Insights
Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such as last-click is bad,... by Sabine Kamson | 4 Jan 2017 | Insights
by Carlos Duez Escobedo In short, attribution determines who gets the sale or the conversion. In other words, it is the logic that you apply in order to decide who takes credit for a transaction. If this is enough for you, there is no need to go through the rest of... by Sabine Kamson | 3 Sep 2016 | Press
Berlin, 3rd September 2016 Ingenious Technologies will be presenting the latest version of its award-winning technology platform Ingenious Enterprise at the upcoming dmexco tradeshow. The highlights include a new attribution manager that enables clients to... 
![Do you know enough for successful attribution? [Free Whitepaper]](https://ingenioustechnologies.com/wp-content/uploads/2016/12/successful-attribution.jpg)
