by Sabine Kamson | 19 Sep 2017 | Ingenious News
What a week! Some of us had a few hiccups travelling to Cologne. Nonetheless, all of us arrived safe and well, and ready to rumble! We met some of our potential clients over dinner, as well as enjoyed the lovely city… or at least the Dom! Arrived in cologne ✅ Had a...
by Sabine Kamson | 11 Sep 2017 | Insights
As the choice of attribution model plays an extremely important role in performance marketing, and it can get pretty complicated, we want to help make things a little easier. After all, marketers are confronted with channels and partners with varying cost models, some...