by Sabine Kamson | 11 Sep 2017 | Insights
As the choice of attribution model plays an extremely important role in performance marketing, and it can get pretty complicated, we want to help make things a little easier. After all, marketers are confronted with channels and partners with varying cost models, some...
by Sabine Kamson | 6 Feb 2015 | Insights, Product
A familiar complaint by the present-day marketer goes something like this: “I have about five hundred partners in six different channels and they all claim to be driving the most vital traffic to my website.” This problem is often deepened by the lack of real...