by Sabine Kamson | 25 Mar 2015 | Insights
Marketers are increasingly aware that basing their strategies on last-click conversions is like going backwards into the dinosaur ages. The theory behind last-click was nice and simple: the ad that was clicked most recently must have driven the purchase or any other...
by Sabine Kamson | 13 Feb 2015 | Ingenious News
by Anke Reuter-Zehelein Ingenious Technologies proudly announces the launch of its multichannel and cross-device tracking technology under the new edition of Ingenious Enterprise. This is a great step into the next generation of Business Analytics and Marketing...