by Sabine Kamson | 2 Jun 2017 | Ingenious News
Thriving in a World of Platforms – this is the theme of this year’s K5 conference. And that is the reason why e-commerce expert Jochen Krisch is inviting innovators and makers of the retail scene to come together. This is the first time that well-known brands and... by Sabine Kamson | 25 Mar 2015 | Insights
Marketers are increasingly aware that basing their strategies on last-click conversions is like going backwards into the dinosaur ages. The theory behind last-click was nice and simple: the ad that was clicked most recently must have driven the purchase or any other... by Sabine Kamson | 13 Feb 2015 | Ingenious News
by Anke Reuter-Zehelein Ingenious Technologies proudly announces the launch of its multichannel and cross-device tracking technology under the new edition of Ingenious Enterprise. This is a great step into the next generation of Business Analytics and Marketing... 
