marketing technology Archives — Page 2 of 2

Weps Wins Martech Contest

by Sabine Kamson | 4 Jan 2017 | Press

Berlin, 4th January 2017 A young Estonian company has won the Ingenious Technologies Start-up Contest. Weps, which makes use of artificial intelligence to analyse options and build a website in two minutes, was able to push through the competitors of this...

What’s attribution and what’s all this fuss about it?

by Sabine Kamson | 4 Jan 2017 | Insights

by Carlos Duez Escobedo In short, attribution determines who gets the sale or the conversion. In other words, it is the logic that you apply in order to decide who takes credit for a transaction. If this is enough for you, there is no need to go through the rest of...

Hello data, goodbye guesswork – how attribution modelling raises marketing efficiency

by Sabine Kamson | 3 Sep 2016 | Press

Berlin, 3rd September 2016 Ingenious Technologies will be presenting the latest version of its award-winning technology platform Ingenious Enterprise at the upcoming dmexco tradeshow. The highlights include a new attribution manager that enables clients to...

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Weps Wins Martech Contest

What’s attribution and what’s all this fuss about it?

Hello data, goodbye guesswork – how attribution modelling raises marketing efficiency

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