How 2015 prepped us for the new year

How 2015 prepped us for the new year

It feels like just yesterday we were singing Christmas carols, and yet somehow we’ve already lit up fireworks and carried out the lead-moulding oracle (Bleigießen, as we call it in German) – 2016 has arrived. How quickly time has flown by – we couldn’t help but feel...
The Marketers’ Pursuit of Data in 2016

The Marketers’ Pursuit of Data in 2016

It’s the end of 2015. The marketing landscape continues to heat up. Marketers are scrambling to find solutions that give them the insights they need. Some attempt to build their own platform and hire a team of developers to do the job. Others put various analytics...