by Sabine Kamson | 30 Oct 2015 | Insights
Is it Christmas already? Not yet. (Thank goodness.) But that time of the year continues to inch ever closer. Yes, Christmas is the time of the year that brings in lots of revenue for e-commerce. It is also the last chance to boost your performance for the year. The... by Sabine Kamson | 23 Oct 2015 | Insights
The thing about mobile devices is clear – mobile has penetrated the lives of many and usage will continue to increase. In fact, mobile devices have revolutionised the way people get connected, interact and of course shop. Yet many businesses do not integrate... by Sabine Kamson | 25 Mar 2015 | Insights
Marketers are increasingly aware that basing their strategies on last-click conversions is like going backwards into the dinosaur ages. The theory behind last-click was nice and simple: the ad that was clicked most recently must have driven the purchase or any other... by Sabine Kamson | 13 Feb 2015 | Ingenious News
by Anke Reuter-Zehelein Ingenious Technologies proudly announces the launch of its multichannel and cross-device tracking technology under the new edition of Ingenious Enterprise. This is a great step into the next generation of Business Analytics and Marketing... 
