Ingenious News
Hier befinden sich Marktinformationen aus der Performance-Marketing-Welt sowie Neuigkeiten von Ingenious und seiner Plattform
What on earth is progressive attribution?
Every industry encounters different trends in their customer journeys. Typically, the most vital conversion target at the end of a customer journey is a sale. For a fashion company, this would be the purchase of an item. For a travel portal, this would be the booking...
![Do you know enough for successful attribution? [Free Whitepaper]](https://ingenioustechnologies.com/wp-content/uploads/2016/12/successful-attribution-400x250.jpg)
Do you know enough for successful attribution? [Free Whitepaper]
Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such as last-click is bad,...
Is Your Marketing Efficient Enough For 2017?
Marketing teams all around the world are looking to be lean, mean and efficient. They want to spend their budget most efficiently. In other words, they want to get the most bang for their buck. And they want figures to prove it. Increase productivity? Raise KPI? Win...
What’s attribution and what’s all this fuss about it?
by Carlos Duez Escobedo In short, attribution determines who gets the sale or the conversion. In other words, it is the logic that you apply in order to decide who takes credit for a transaction. If this is enough for you, there is no need to go through the rest of...
December 2016 Updates: Attribution Manager
You may have heard of the attribution manager through our teasers in our last updates. This month, we are pleased to unveil our attribution manager, which provides marketers with the autonomy and flexibility like no other in the market. It is self-configurable and...
The success story behind the award
Behind every winning technology is a customer, behind every award is a customer story. When we won “Best Performance Marketing Technology” at the European Performance Marketing Awards 2016, we were not only thrilled for our name to be spread on the European stage, but...
November 2016 Update: Customer Journey Patterns
Which combination of marketing activities serves you the most conversions and the most revenue? Our brand new Customer Journey Patterns tool will help you answer those questions and more. With the new enhanced tool on your Ingenious Enterprise marketing platform, you...
Five frequently asked questions
We've put together the top 5 most frequently asked questions concernining your online marketing platform and their answers, so you get your peace right away! I have the impression a transaction was not tracked. I cannot find it on the platform. What can I do? First of...
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