Ingenious News
Hier befinden sich Marktinformationen aus der Performance-Marketing-Welt sowie Neuigkeiten von Ingenious und seiner Plattform
Employee Spotlight: Tobias Rast
Oops – September was such a crazy month with the tradeshows and last summer holidays, we even missed out on our employee spotlight. But we’re back in full force now and have chosen to shine the employee spotlight this time on our Senior Pre and Post Sales Manager,...
Analysing and Fighting Ad Blocking
Many online users are down with ad nausea. This sounds like your (potential) customers are actively finding ways to soothe their discomfort, and turning to ad blocking software for help to avoid your ads on their browsers. And ad blocking software is on the rise....
dmexco 2016: We came, we saw, we conquered
Hello, October – where has all the time gone?! With a blink of an eye, it has already been three weeks since we were at the dmexco in Cologne! What an incredible tradeshow that was. This year, the dmexco opened its doors to a total of 50,700 visitors, 1,013 exhibitors...
September 2016 Updates: External reference mapping, dashboard widget, partner ad media
External reference mapping In our last newsletter, we explained that Ingenious Enterprise serves to be the middleware between your market data and your internal systems. Now that we have made the mapping connection, we've also made it easier to filter out the...
August 2016 Updates: External reference mapping, discounted order value, payment method, tracking currency
External reference mapping (live) Ingenious Enterprise serves to be the middleware between your market data and your internal systems. Therefore, we want to make it easier for you to map data from one system to the other. Append internal tracking ID information...
Your partners need third-party tracking, but what is it?
You may have heard requests from your publishers, ad brokers and other partners that they need third-party tracking or shared tracking. If you’re clueless as to what that is, this article is for you. What on earth is third-party tracking? When we speak of third-party...
We’re growing: Welcome to the Ingenious family, Qyotta!
(Left to right) Christian Kleinsorge (CEO), Dr. Siamak Haschemi (Founder & Managing Director Qyotta), Eugen Becker (CTO) It is official – Qyotta has joined our Ingenious family! The acquisition of Qyotta UG, an innovative software development company in Berlin...
July 2016 Updates: Ad space categorization, hidden advertisers, accumulate files, smc parameters
Ad space categorization (live) We're enhancing our platform to give you the power to customise your own attribution rules. In our last newsletter, we talked about the new attribution manager, with which you can determine appropriate weights for your partners right...
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