von Sabine Kamson | 19 Sep. 2017 | Ingenious News, Marktanalyse
Was für eine Woche! Für einige von uns war es in diesem Jahr eine Herausforderung nach Köln zu reisen, aber letztendlich sind wir alle gut angekommen und bereit loszulegen. Wir trafen bereits am Vorabend der Messe potentielle Kunden zum Abendessen und haben natürlich... von Sabine Kamson | 9 Feb. 2017 | Presse
Berlin, 9th February 2017 At this year’s Online Marketing Rockstars, which takes places on 2nd and 3rd March in Hamburg, the marketing technology provider Ingenious Technologies will be providing insights on successful attribution for e-commerce players. During a... von Sabine Kamson | 20 Jan. 2017 | Marktanalyse, Produkt
Every industry encounters different trends in their customer journeys. Typically, the most vital conversion target at the end of a customer journey is a sale. For a fashion company, this would be the purchase of an item. For a travel portal, this would be the booking... von Sabine Kamson | 12 Jan. 2017 | Marktanalyse
Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone thinks they know it, every technology provider think they have it. As a result, many assumptions arise, such as last-click is bad,... von Sabine Kamson | 4 Jan. 2017 | Marktanalyse
by Carlos Duez Escobedo In short, attribution determines who gets the sale or the conversion. In other words, it is the logic that you apply in order to decide who takes credit for a transaction. If this is enough for you, there is no need to go through the rest of... 
![Do you know enough for successful attribution? [Free Whitepaper]](https://ingenioustechnologies.com/wp-content/uploads/2016/12/successful-attribution.jpg)
