by Sabine Kamson | 25 Mar 2015 | Insights
Marketers are increasingly aware that basing their strategies on last-click conversions is like going backwards into the dinosaur ages. The theory behind last-click was nice and simple: the ad that was clicked most recently must have driven the purchase or any other... by Sabine Kamson | 16 Mar 2015 | Ingenious News
Curious about the people behind our Ingenious solution? We would be. That’s why we will be introducing you to our team in our new segment, Employee Spotlight. To kick start the series, we are shining the spotlight on Dr. Gijsbert Pols, a familiar face on our Ingenious... by Sabine Kamson | 4 Mar 2015 | Ingenious News
(Image source: Online Marketing Rockstars) Last week, our Ingenious team participated in the Online Marketing Rockstars 2015 event in Hamburg. This event lasted two days with an expo and conferences lined up. Our favourite activity was of course meeting the fellow... by Sabine Kamson | 3 Mar 2015 | Customer Stories
Recently, two of our Ingenious clients have informed us that since using our Ingenious Enterprise, they see clear progress in their businesses. According to Julius Kirscheneder, Director 7Travel, our solution has increased network efficiency and allowed them the... by Sabine Kamson | 2 Mar 2015 | Product
Vouchers belong to the most popular marketing tools in online marketing. Because they involve your margins, you will find it important to manage your vouchers in the most effective and transparent way possible. The new Ingenious voucher tool allows you to do just... 
