Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone…
Marketing teams all around the world are looking to be lean, mean and efficient. They want to spend their budget…
by Carlos Duez Escobedo In short, attribution determines who gets the sale or the conversion. In other words, it is…
Many online users are down with ad nausea. This sounds like your (potential) customers are actively finding ways to soothe…
You may have heard requests from your publishers, ad brokers and other partners that they need third-party tracking or shared…
It’s safe to say that the recent Brexit referendum has shocked the world – exit voters included. On top of…
As humans, we seem to trust the words of people more than companies. Also, we trust some particular people more…
Virtual reality glasses has been all the hype in every tech tradeshow, each one better than the next. By putting…
As in the offline world, the majority of the revenue is often generated by the few key partners in the…