Insights

Do you know enough for successful attribution? [Free Whitepaper]

Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone…

8 years ago

Is Your Marketing Efficient Enough For 2017?

Marketing teams all around the world are looking to be lean, mean and efficient. They want to spend their budget…

8 years ago

What’s attribution and what’s all this fuss about it?

by Carlos Duez Escobedo In short, attribution determines who gets the sale or the conversion. In other words, it is…

8 years ago

Analysing and Fighting Ad Blocking

Many online users are down with ad nausea. This sounds like your (potential) customers are actively finding ways to soothe…

8 years ago

Your partners need third-party tracking, but what is it?

You may have heard requests from your publishers, ad brokers and other partners that they need third-party tracking or shared…

9 years ago

5 Things Marketers Can Learn From Brexit

It’s safe to say that the recent Brexit referendum has shocked the world – exit voters included. On top of…

9 years ago

Influencer Marketing: The Non-Ad Ad

As humans, we seem to trust the words of people more than companies. Also, we trust some particular people more…

9 years ago

How Virtual Reality Is Changing Commerce

Virtual reality glasses has been all the hype in every tech tradeshow, each one better than the next. By putting…

9 years ago

6 rules to attract the best publishers

As in the offline world, the majority of the revenue is often generated by the few key partners in the…

9 years ago