Insights

Are you using the right attribution model for your business?

If you are in the online marketing sector, you have probably heard often enough that the last-click attribution model is…

9 years ago

Make Big Data Smart Data – All By Yourself

Big data is surrounding us and growing as we speak. A prognosis made by International Data Corporation (IDC) expects that…

9 years ago

How 2015 prepped us for the new year

It feels like just yesterday we were singing Christmas carols, and yet somehow we’ve already lit up fireworks and carried…

9 years ago

The Marketers’ Pursuit of Data in 2016

It’s the end of 2015. The marketing landscape continues to heat up. Marketers are scrambling to find solutions that give…

9 years ago

E-Commerce: 5 Tips to Spruce Up Your Christmas Campaigns

Is it Christmas already? Not yet. (Thank goodness.) But that time of the year continues to inch ever closer. Yes,…

10 years ago

Mobile in the new era of online marketing (Whitepaper)

The thing about mobile devices is clear – mobile has penetrated the lives of many and usage will continue to…

10 years ago

How to Increase Mobile Conversions for Your E-Commerce

Today’s Landscape Mobile adoption rates are a metric of the past. Mobile has long been a crucial piece of the…

10 years ago

Ingenious: New Voucher Tool to Create Transparency

ONEtoONE 11TH MAY 2015 AFFILIATE MARKETING BY: KATHARINA SCHNEIDER   Vouchers are widely used in e-commerce. Unfortunately, fraud related to…

10 years ago

Why Traditional Deduplication Is Not Giving Marketers the Full Picture

Customer habits are ever-changing and their interactions with brands prior to a sale ever more complicated. Here, we explain why…

10 years ago

Cross Device Tracking: How Customers Truly Interact With Brands

Marketers are increasingly aware that basing their strategies on last-click conversions is like going backwards into the dinosaur ages. The…

10 years ago