Insights

Are you using the right attribution model for your business?

If you are in the online marketing sector, you have probably heard often enough that the last-click attribution model is…

9 years ago

Make Big Data Smart Data – All By Yourself

Big data is surrounding us and growing as we speak. A prognosis made by International Data Corporation (IDC) expects that…

9 years ago

How 2015 prepped us for the new year

It feels like just yesterday we were singing Christmas carols, and yet somehow we’ve already lit up fireworks and carried…

9 years ago

The Marketers’ Pursuit of Data in 2016

It’s the end of 2015. The marketing landscape continues to heat up. Marketers are scrambling to find solutions that give…

9 years ago

E-Commerce: 5 Tips to Spruce Up Your Christmas Campaigns

Is it Christmas already? Not yet. (Thank goodness.) But that time of the year continues to inch ever closer. Yes,…

9 years ago

Mobile in the new era of online marketing (Whitepaper)

The thing about mobile devices is clear – mobile has penetrated the lives of many and usage will continue to…

9 years ago

How to Increase Mobile Conversions for Your E-Commerce

Today’s Landscape Mobile adoption rates are a metric of the past. Mobile has long been a crucial piece of the…

10 years ago

Ingenious: New Voucher Tool to Create Transparency

ONEtoONE 11TH MAY 2015 AFFILIATE MARKETING BY: KATHARINA SCHNEIDER   Vouchers are widely used in e-commerce. Unfortunately, fraud related to…

10 years ago

Why Traditional Deduplication Is Not Giving Marketers the Full Picture

Customer habits are ever-changing and their interactions with brands prior to a sale ever more complicated. Here, we explain why…

10 years ago

Cross Device Tracking: How Customers Truly Interact With Brands

Marketers are increasingly aware that basing their strategies on last-click conversions is like going backwards into the dinosaur ages. The…

10 years ago