If you are in the online marketing sector, you have probably heard often enough that the last-click attribution model is…
Big data is surrounding us and growing as we speak. A prognosis made by International Data Corporation (IDC) expects that…
It feels like just yesterday we were singing Christmas carols, and yet somehow we’ve already lit up fireworks and carried…
It’s the end of 2015. The marketing landscape continues to heat up. Marketers are scrambling to find solutions that give…
Is it Christmas already? Not yet. (Thank goodness.) But that time of the year continues to inch ever closer. Yes,…
The thing about mobile devices is clear – mobile has penetrated the lives of many and usage will continue to…
Today’s Landscape Mobile adoption rates are a metric of the past. Mobile has long been a crucial piece of the…
ONEtoONE 11TH MAY 2015 AFFILIATE MARKETING BY: KATHARINA SCHNEIDER Vouchers are widely used in e-commerce. Unfortunately, fraud related to…
Customer habits are ever-changing and their interactions with brands prior to a sale ever more complicated. Here, we explain why…
Marketers are increasingly aware that basing their strategies on last-click conversions is like going backwards into the dinosaur ages. The…