Employee Spotlight: Tatiana Gordova

Today, we shine the spotlight on Tatiana Gordova, Online Marketing Manager at Ingenious Technologies.

Born in Kazakhstan, Tatiana moved to Germany 11 years ago and spent a year in Spain in between. To us, she is the queen of languages, as she speaks fluent Russian, Spanish, German, as well as some Italian and English!

Always cheerful and approachable, Tatiana is an asset to the team. Since she has been working in the field of online marketing for several years now, let’s find out more about her role and how she got started with online marketing in the first place.

Meet Tatiana!

 

 

Hi Tatiana, what do you do as Online Marketing Manager at Ingenious Technologies?

I have very different and extensive tasks. When clients make use of our solution, they can also choose to have their SEA campaigns taken care of. My primary task is to manage all SEA campaigns for our German clients.

I am also a part of our Customer Support team, where we assist clients with all their queries about our products. But that is not all for my role in the Operations team – I also manage clients’ partner programmes and monitor all marketing activities on the clients’ behalf.

How did you start getting interested in online marketing?

It just happened when I began working. I started my career as a Country Manager at a big Berliner fashion e-commerce and was in charge of all Spanish and Russian markets. Some of my main responsibilities there was to set up and develop the online marketing channels in various fields, such as SEA and affiliate marketing. Because of this role, I started learning a lot about the industry and online marketing in general!

In your opinion, what is the biggest challenge of managing SEA?

To stay within budget! I think there is a lot that one can do with SEA but the trick is to stay within the budget and still perform extremely well.

Where is your favourite spot in Berlin?

I really like the area at Köpenicker Altstadt and lake, Müggelsee, in Rahnsdorf – especially when you can travel there from Berlin via a ferry through the canals. It feels like a mini vacation!

I also think that the small cafes in Berlin are great to meet friends at. I particularly like Wahrhaft Nahrhaft, which is a bagel shop in Friedrichshain that is furnished like a living room.

What are your goals for the next years?

I would like to become even more technically-savvy! Haha I mean, I would like to gain much more technical know-how behind it all.

Personally, I would like to finally be able to travel to Latin America and visit the pyramids from Teotihuacan and stroll along the Bolivian salt lake.

 

Thank you, Tatiana!