Five reasons why it pays to use your 3rd-party tracking tool

During our last update, we massively improved the usability of our third-party tracking tool. This is a good occasion to learn what you can do with this tool and why you should use it.

How does it work?

The basic principle of third-party tracking is simple. Say, an established publisher invests the commission he makes in your network into CPM or CPC-based advertising. In this case, he will need his own tracking system in place to monitor the success of his advertisements, on top of the tracking system you are using. In order to use his own tracking system, the publisher will need you to implement a pixel on the confirmation page of your website.

At least, that is how it normally goes …

With the Ingenious third-party tracking solution, the publisher only needs to register the pixel in his publisher UI. When Ingenious Enterprise tracks a conversion for this publisher, his own pixel will get fired automatically.

Why is this good news for you?

1. It saves you time and effort.

Managing the tracking pixels of your publishers is a pain for an online marketer. Yes, there are highly innovative tag management solutions around, but they do not reduce the workload caused by communication, updating, errors, and so on. Moreover, even with a good tag manager you might find it hard to keep an overview on all the pixels implemented on your website. With the Ingenious third-party tracking solution, the publishers will manage their pixels themselves.

2. You give your publishers room for innovation.

This third-party tracking implementation is not limited to pixels only. Publishers can also implement JavaScript and iFrames. This gives them the opportunity to develop new advertising strategies. Of course, you will be able to validate any code before it becomes active. And the same goes for updates. But for the rest, all you need to do is sit down and enjoy the innovation your publishers bring to your network.

3. You can integrate all your performance partners into the Ingenious platform.

Many marketers today manage online advertising activities via a range of tools. Even in performance marketing, activities will be divided over several public and private networks, along with a separate de-duplication tool. The Ingenious third-party tracking solution allows you to integrate all the networks you are working with and thus create one tracking platform, from which you can manage all your performance marketing activities. Plus, you no longer need to worry about duplicated sales.

4. You will boost the performance of all your marketing partners.

If you integrate existing networks via the Ingenious third-party tracking solution, all the publishers in these networks will profit from the unrivalled tracking quality of Ingenious Technologies. Ingenious Enterprise is the only tracking solution in the market which tracks via the URL of the advertiser. In doing so, you avoid ad media blockers and other plugins hampering tracking via alien URLs.

5. It is easy to get started.

To use the Ingenious third-party tracking solution, pushing the button is basically all you have to do. You can allow publishers to use the third-party tracking solution in the partner center. Just find the relevant partner, click on “edit partner” in the overview and tick the box next to “third party tracking”.