Goodbye boring UI!

By Sergio Martinez de Cestafe

With the new user interface of our Multi-Channel Analysis, Ingenious Technologies is setting new standards. For the first time, cross-channel data analysis is at the heart of the user-friendly interface – exactly where it belongs! Gone are the typical, boring and superficial dashboards that do not deserve their name. With Ingenious Technologies, a new era of analysis begins:

For you to be able to analyze all your online marketing activities and decide what is the attribution model that best suits your business, you must zoom out to get the proper focus on the large volume of data, as well as dive in deep into the special cases to have a real understanding of what’s happening.

With regards to this, our Multi-Channel User Interface will provide you with the full journey from the whole overview right down to the extreme details. Here, you will finally be able to simulate and apply to our tracking engine the attribution model that best matches your own specific data.

Our tracking engine has been developed so that you do not need to modify all your actual tracking links in specific online marketing channels, on which it would have an impact on your historical records (SEM). For this kind of channels, we already do an automatic recognition of the channel and download all the specific details directly from your channel partner.

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Our new user interface in Ingenious Enterprise will go hand-in-hand with you through these steps:

Multi-Channel performance dashboard

At a single glance, you will see how your business is running with your KPIs, such as Ad Media Impressions, Ad Media Clicks, Click Through Rate, Page Impressions, Conversions, Revenue, Costs, ROI and much more.

 

User Journey information:

With our User Journey reports, we will guide you through all your User Journeys, no matter how long they are, and help you to identify those that are particularly significant, so that you can easily improve your ROI.

The User Journey report shows you a list of all your conversions with a graphical view of their corresponding User Journeys.

The User Journey distribution report will enable your first step to viewing and understanding aggregated data in a way that will allow you to identify the channels, which have a major impact in your User Journeys (in terms of conversions and revenue).

Both reports have a large variety of filters, such as:

• Devices, which will allow you to find User Journeys where one or more devices where involved
• Conversion targets, which will allow you to focus on specific transactions types
• Product categories, which will allow you to focus on specific products
• Starting channel
• Ending channel
• Order value
• Touch point number
• Time length

 

Multi-Channel grouping:

Our next step is in providing you with a comprehensive overview of your User Journey data. It will allow you to identify the most profitable User Journeys, so that you are able to identify User Journey patterns ordered by number of conversions and/or revenue.

 

Attribution models:

The next and last step (for the moment) will provide you with a full aggregated view, with which you will finally be able to simulate your best applicable attribution model. This provides you with a direct comparison with your current configured attribution model, allowing you to identify the main changes between your configured one and your simulated one.

Once you’ve identified the attribution model that best suits your tracked data, you will be able to synchronize these settings into our Tracking engine, so that it is applied in the future and all of your partners get the correct attributed transactions that you desire.