July 2016 Updates: Ad space categorization, hidden advertisers, accumulate files, smc parameters

Ad space categorization (live)

We’re enhancing our platform to give you the power to customise your own attribution rules. In our last newsletter, we talked about the new attribution manager, with which you can determine appropriate weights for your partners right down to their ad spaces when attributing your conversions. In order to facilitate this process, with every created and added partner and ad space, there are now two mandatory fields to set:

• Category
  Benefit: By setting the category for each ad space, you maintain a consistent structure across your private network and ensure that you see the full picture when it comes to viewing your reports and graphs on the category performance.
  
• Tracking channel
  Benefit: By setting the tracking channel for each ad space, you are applying the customised attribution rule of the tracking channel to this particular ad space. To make things easier, the respective tracking channel that is related to the selected category will be suggested.

For those of you with many ad spaces, do not fret – there is also a “Bulk Function” that enables you to make changes to multiple ad spaces quickly!

Filter for hidden advertisers (coming end August)

In particular when private networks are setting up new advertisers, it is important to have flexibility in setting the visibility of these in the network. This ensures that you can determine whether the program will become visible to the partner or not, and whether your advertiser will be present in the reports.

As a reminder, there are three options of visibility that you can set for your advertisers. From the online documentation here: The definition of the three options are as follows:

• Hidden 1: If you select this option, the advertiser will only be displayed to partners with an active relationship to the advertiser. Tracked online events will be displayed in the reporting.
• Hidden 2: If you select this option, the advertiser will neither be displayed in the program list of your partners nor will events appear in reports.
• Hidden 3: If you select this option, the advertiser will not be be displayed in the program list of your partners, but tracked online events will be displayed in the reporting section.

To make things even simpler, we have enabled you to filter hidden advertisers, so you can manage them easily.

Accumulate files in export/import page (coming end August)

For many networks on Ingenious Enterprise, it is common to have more than one advertiser added to the platform. As some have various teams in charge of the respective advertisers, they may prefer to have files split by advertisers when exporting transactions or baskets, so that each team can analyze them separately. For others, it may make no sense separating them into various files as it means opening and closing numerous files, making it a very tedious process.

• Accumulate transactions from multiple advertisers into one file
  Benefit: When exporting transactions or baskets, you now have the option of selecting between having the transactions split by advertisers or have them bundled into one file. To make things simple, for those with more than 50 advertisers on the platform, all transactions will be automatically bundled into one file when exported.
  

Export with SMC parameters in transaction reports (coming end August)

Many publishers make use of SMC parameters to identify individual tracking events. Presently, up to six SMC parameters are able to be added to tracking URLs.

• Include SMC parameters in export
  Benefit: These parameters can help your partners evaluate the success of SEO or retargeting campaigns, for example. Therefore, partners will have the choice to include smc parameters in their reports when exporting transaction, so that they are able to better investigate the conversions taking place via their website.