Ingenious Blog
Gain market insights from the performance marketing world and find out what’s new at Ingenious.
Five reasons why it pays to use your 3rd-party tracking tool
During our last update, we massively improved the usability of our third-party tracking tool. This is a good occasion to learn what you can do with this tool and why you should use it. How does it work? The basic principle of third-party tracking is simple. Say, an...
Cross Device Tracking: How Customers Truly Interact With Brands
Marketers are increasingly aware that basing their strategies on last-click conversions is like going backwards into the dinosaur ages. The theory behind last-click was nice and simple: the ad that was clicked most recently must have driven the purchase or any other...
Employee Spotlight: Dr. Gijsbert Pols
Curious about the people behind our Ingenious solution? We would be. That’s why we will be introducing you to our team in our new segment, Employee Spotlight. To kick start the series, we are shining the spotlight on Dr. Gijsbert Pols, a familiar face on our Ingenious...
Ingenious rocked with techno in Hamburg
(Image source: Online Marketing Rockstars) Last week, our Ingenious team participated in the Online Marketing Rockstars 2015 event in Hamburg. This event lasted two days with an expo and conferences lined up. Our favourite activity was of course meeting the fellow...
Two thumbs up for Ingenious Technologies
Recently, two of our Ingenious clients have informed us that since using our Ingenious Enterprise, they see clear progress in their businesses. According to Julius Kirscheneder, Director 7Travel, our solution has increased network efficiency and allowed them the...
Managing Vouchers with Ingenious Enterprise
Vouchers belong to the most popular marketing tools in online marketing. Because they involve your margins, you will find it important to manage your vouchers in the most effective and transparent way possible. The new Ingenious voucher tool allows you to do just...
Multichannel and Cross-Device Tracking: Because One Size Never Fits All
by Anke Reuter-Zehelein Ingenious Technologies proudly announces the launch of its multichannel and cross-device tracking technology under the new edition of Ingenious Enterprise. This is a great step into the next generation of Business Analytics and Marketing...
That’s Ingenious: Global SaaS usage with highest security and up-time
By Christian Kleinsorge 2.5 Exabytes of data are running through data servers worldwide in one day. That is a figure with 18 zeros! And the demand for global availability and reliability increases constantly. If you’re an Ingenious Enterprise Solution Customer,...
Fair Play – Fair Pay
A familiar complaint by the present-day marketer goes something like this: “I have about five hundred partners in six different channels and they all claim to be driving the most vital traffic to my website.” This problem is often deepened by the lack of real...
Goodbye boring UI!
By Sergio Martinez de Cestafe With the new user interface of our Multi-Channel Analysis, Ingenious Technologies is setting new standards. For the first time, cross-channel data analysis is at the heart of the user-friendly interface – exactly where it belongs! Gone...
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