attribution

Marketing Technology for Established Online Players and Newcomers: Ingenious Presents Attribution Insights and Supports Startups

Berlin, 9th February 2017 At this year’s Online Marketing Rockstars, which takes places on 2nd and 3rd March in Hamburg,…

8 years ago

What on earth is progressive attribution?

Every industry encounters different trends in their customer journeys. Typically, the most vital conversion target at the end of a…

8 years ago

Do you know enough for successful attribution? [Free Whitepaper]

Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone…

8 years ago

What’s attribution and what’s all this fuss about it?

by Carlos Duez Escobedo In short, attribution determines who gets the sale or the conversion. In other words, it is…

8 years ago

Hello data, goodbye guesswork – how attribution modelling raises marketing efficiency

Berlin, 3rd September 2016   Ingenious Technologies will be presenting the latest version of its award-winning technology platform Ingenious Enterprise…

9 years ago