Validation Process Revamped: Full Clarity, No Limits

One of the most important functions of Ingenious Enterprise lies with the validation process. By validating, the system determines that the conversions uploaded by marketers are accurately provided, and thereby automates the payment processes to the respective partners.

Uploading conversions

With the revamp of the validation process, marketers are now able to upload an unlimited number of transactions at one go. This means that even when large e-commerce players are preparing for their regular payouts, they are able to easily make uploads of all their transactions in a single package.

After selecting the conversions for the upload, the system performs several steps beginning with the “uploading” of the file, “importing” of the file to the system, “running” the processing task of the file and ending when the file is successfully “processed”. In case of unsuccessful processing, the status of the file may be presented as “failed” if the structure is incorrect or “cancelled” if the user decides to stop the process. All steps are colour-coded red, yellow or green, so that marketers will be able to clearly identify whether the validation process has been successful at a single glance.

Making changes to conversions

If there are any issues with the conversions, marketers are able to gain greater insights beyond the colour of the status bar. Marketers can simply click on the display details button next to the status bars, which expands to display all failed transactions. With this, marketers will be able to pinpoint exactly which transaction had an issue without wasting resources on guesswork, make the relevant changes and upload them again.

For every conversion change in the system, the full history will be available for retrieval so that marketers can gain transparency behind the change at any time. In addition, the asynchronous internal process does not stop users from doing other things whilst the conversions are being changed.

Exporting conversions

Lastly, in order to make the processes of amending and storing conversions more convenient for marketers, we at Ingenious have enhanced the solution, so that all conversions are exported into an Excel file by default.