marketing technology

Public and Private Affiliate Networks – which is worth your while?

The world of affiliate marketing has evolved so quickly in a span of a few years. Has your business kept…

8 Jahren ago

Marketing Technology for Established Online Players and Newcomers: Ingenious Presents Attribution Insights and Supports Startups

Berlin, 9th February 2017 At this year’s Online Marketing Rockstars, which takes places on 2nd and 3rd March in Hamburg,…

8 Jahren ago

Do you know enough for successful attribution? [Free Whitepaper]

Attribution is one of those topics with lots of myths and legends surrounding it. Every marketing strategy needs attribution, everyone…

8 Jahren ago

Weps Wins Martech Contest

Berlin, 4th January 2017   A young Estonian company has won the Ingenious Technologies Start-up Contest. Weps, which makes use…

8 Jahren ago

What’s attribution and what’s all this fuss about it?

by Carlos Duez Escobedo In short, attribution determines who gets the sale or the conversion. In other words, it is…

8 Jahren ago

Hello data, goodbye guesswork – how attribution modelling raises marketing efficiency

Berlin, 3rd September 2016   Ingenious Technologies will be presenting the latest version of its award-winning technology platform Ingenious Enterprise…

9 Jahren ago