You may have heard requests from your publishers, ad brokers and other partners that they need third-party tracking or shared tracking. If you’re clueless as to what that is, this article is for you.
When we speak of third-party tracking, we are referring to the point when an external tracking application is triggered via your analytics platform. In most cases, this external tracking system will be used by the partners on your platform.
Your partners can have good reasons to work with their own tracking systems. Some common reasons are:
All in all, thanks to third-party tracking, businesses can enrich their tracked data with additional information about the customers and the transactions, in order to optimize their marketing strategy for better output.
To learn about third-party tracking and its benefits in greater depth, click here to view our short informative video!
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