Single Touch Attribution
An advanced and flexible system for managing attribution rules. It reflects the reality of the modern online marketing mix and provides a more accurate basis for decision-making. Instead of the outdated "last cookie wins" model, a combination of last touchpoint and priorities is used. Paid channels, for example, have a higher priority than earned channels.
- Flexible adaptation of attribution rules according to priorities
- Customizable attribution window (cookie runtime)
- Optional PostView tracking for selected affiliates
- Better data basis for strategic decisions
Multi Touch Attribution
Enables fair remuneration of all touchpoints that have contributed to a conversion. Instead of one-sided attribution, all relevant channels are rewarded proportionately.
- Recognizing the performance of all channels in the customer journey
- Various models: linear, bathtub model or user-defined rules
- Individual rules for special partners (e.g. Cashback receives full commission)
- Transparent presentation of commission distribution per conversion
