Customer journey analytics
With our big data tools, you can expand and innovate your business more efficiently and productively.
Customer Journey List
Enables a detailed view of each individual customer journey - ideal for understanding the steps customers have taken to complete a purchase. Journeys can be filtered by length and other factors, which facilitates targeted analysis of complex paths and helps to better understand attribution.
- Transparency over every customer journey step by step
- Filters for targeted analyses and pattern recognition
- Ideal for attribution insights and decision bases
- Full transparency about the customer's path to completion
Customer Journey Patterns
A pattern analysis tool that shows which channels and combinations are used for a conversion. Journey patterns can be used to identify recurring channels and click patterns in order to develop an effective strategy for the channel mix.
- Decision-making basis for the optimal marketing channel mix
- Recognizes important channels and combinations for the conversion process
- Analyzes the efficiency of individual partners and channels in the purchasing process
- Sound basis for strategic partner and channel decisions
Customer Journey Distribution
The distribution analysis shows how the channels and categories are distributed within online marketing and how they contribute to traffic and conversions. This allows particularly important channels to be quickly identified and optimized in a targeted manner.
- Quick identification of the most efficient channels and strategies
- Clear presentation of channel distribution for traffic and conversions
- Optimization of the marketing mix based on real-time insights
- Effective prioritization of channels and resources
