Price Comparison - Maximum transparency and scalability for price comparison portals
Price comparison portals need a reliable and precise platform to manage advertisers efficiently, process transactions transparently and ensure long-term growth.

Tracking Solution

A precise tracking infrastructure is crucial for the accurate attribution of cashback and voucher transactions. Ingenious ensures that all relevant data is recorded and correctly attributed.
  • Maximum data control and accuracy: Reliable recording and allocation of cashback and voucher transactions.
  • Various tracking technologies: Support for server-side tracking, first-party domain tracking and GTM templates.
  • Extended attribution: Flexible attribution managementincluding PostView tracking for fair remuneration of all advertising channels.
  • Detailed performance monitoring: Own tracking detail reports enable in-depth analyses and optimization options.

Full Advertiser Account & Access

Price comparison portals benefit from scalable and structured management of their advertisers. Ingenious enables centralized control and complete transparency.
  • Scalable advertiser management: Efficient management of all customers via a central platform.
  • Individual advertiser accounts: Each advertiser receives a own login with individual dashboards, detailed reports and invoice access.
  • Validation of conversions: Advertisers can check and approve their transactions independently.

Advertiser Billing

Efficient and automated billing processes are crucial for the economic management of price comparison platforms.
  • Full transparency of transactions: Each invoice contains a complete list of all individual transactions.
  • Flexible fee models: Support for project fees and monthly fee models.
  • Individual payment options: Choice between prepayment and postpayment for optimal liquidity management.

Full Consultancy & Support - Strategic & operational support

The successful scaling of a price comparison portal requires many years of experience and a well thought-out strategy. The Ingenious team brings over 20 years of industry expertise to the table in order to develop new business models in a targeted manner.
  • Strategic consulting: Support with advertiser setup, onboarding processes and tracking implementation.
  • Process optimization: Development and scaling of efficient processes within companies and corporate groups.
  • Use synergies: Identification of growth and optimization potential to increase sales in the long term.