- Scalable advertiser management: Efficient management of all customers via a central platform.
- Individual advertiser accounts: Each advertiser receives a own login with individual dashboards, detailed reports and invoice access.
- Validation of conversions: Advertisers can check and approve their transactions independently.
Price Comparison - Maximum transparency and scalability for price comparison portals
Price comparison portals need a reliable and precise platform to manage advertisers efficiently, process transactions transparently and ensure long-term growth.
Tracking Solution
A precise tracking infrastructure is crucial for the accurate attribution of cashback and voucher transactions. Ingenious ensures that all relevant data is recorded and correctly attributed.

- Maximum data control and accuracy: Reliable recording and allocation of cashback and voucher transactions.
- Various tracking technologies: Support for server-side tracking, first-party domain tracking and GTM templates.
- Extended attribution: Flexible attribution managementincluding PostView tracking for fair remuneration of all advertising channels.
- Detailed performance monitoring: Own tracking detail reports enable in-depth analyses and optimization options.
Full Advertiser Account & Access
Price comparison portals benefit from scalable and structured management of their advertisers. Ingenious enables centralized control and complete transparency.

Advertiser Billing
Efficient and automated billing processes are crucial for the economic management of price comparison platforms.

- Full transparency of transactions: Each invoice contains a complete list of all individual transactions.
- Flexible fee models: Support for project fees and monthly fee models.
- Individual payment options: Choice between prepayment and postpayment for optimal liquidity management.
Full Consultancy & Support - Strategic & operational support
The successful scaling of a price comparison portal requires many years of experience and a well thought-out strategy. The Ingenious team brings over 20 years of industry expertise to the table in order to develop new business models in a targeted manner.
- Strategic consulting: Support with advertiser setup, onboarding processes and tracking implementation.
- Process optimization: Development and scaling of efficient processes within companies and corporate groups.
- Use synergies: Identification of growth and optimization potential to increase sales in the long term.





