Content/Product Reviews - Maximum control and efficiency for content and test portals
Content and product review portals play a decisive role in the purchasing decision process of customers.
Tracking Solution
A precise tracking infrastructure is essential for the correct attribution of sales, clicks and other conversion events on content and product review sites. Ingenious ensures that all relevant data is collected and managed correctly.
- Maximum data control and accuracy: Reliable recording and allocation of affiliate transactions.
- Various tracking technologies: Support for server-side tracking, first-party domain tracking and GTM templates.
- Extended attribution: Flexible attribution managementincluding PostView tracking for fair remuneration of all channels involved.
- Detailed performance monitoring: Own tracking detail reports enable in-depth analyses and optimization options.
Full Advertiser Account & Access
Price comparison portals benefit from scalable and structured management of their advertisers. Ingenious enables centralized control and complete transparency.
- Scalable advertiser management: Efficient management of all customers via a central platform.
- Individual advertiser accounts: Each advertiser receives a own login with individual dashboards, detailed reports and invoice access.
- Validation of conversions: Advertisers can check and approve their transactions independently.
Advertiser Billing
Efficient and automated billing processes are crucial for the transparent and economical management of content and test portals.
- Full transparency of transactions: Each invoice contains a complete list of all individual transactions.
- Flexible fee models: Support for project fees and monthly fee models.
- Individual payment options: Choice between prepayment and postpayment for optimal liquidity management.
Full Consultancy & Support - Strategic & operational support
Building and scaling a successful content or test portal requires experience and a well thought-out strategy. The Ingenious team brings over 20 years of industry expertise to sustainably develop new business models.
- Strategic consulting: Support with advertiser setup, onboarding processes and tracking implementation.
- Process optimization: Development and scaling of efficient processes within companies and corporate groups.
- Use synergies: Identification of growth and optimization potential to increase sales in the long term.
