True First Party Tracking
Tracking on the store domain (cookie for tracking = store domain), which increases the accuracy of the data. The use of a separate tracking domain makes the platform independent of other providers and prevents adblockers or browsers from blocking tracking.
- More precise data that is not blocked by adblockers or browsers
- Higher data quality for well-founded decisions
- Own tool for managing tracking domains (status, function check, usage)
- Reliable data collection despite increasing restrictions due to browsers and adblockers
Serverside Tracking
Conversion data is transmitted on the server side, which increases data stability and accuracy. Browsers and ad blockers cannot block these requests. At the same time, customer journey building and attribution remain possible.
- Stable and accurate data transmission without blocking by browsers
- Support of ClickIDs (incl. gclid, fclid etc.) for precise tracking
- Subsequent transmission and backdating of conversions possible
Conversion Importer
Instead of tracking tags, data is imported directly from external sources such as APIs. This enables stable, accurate data collection that is not affected by browsers or ad blockers.
- Stable and precise data transmission without a tracking tag
- Data can be imported retroactively to avoid gaps
- Ideal for the integration of external data sources
sGTM Hosting
sGTM (Server-side Google Tag Manager) enables first-party tracking and offers all the advantages of server-side data processing. Hosting takes place on its own first-party domain and its own server, which guarantees data sovereignty.
- Maximum control over your own tracking data
- Improved data quality through first-party and server-side tracking
- Independence through own hosting
