Data Warehouse
With our big data tools, you can expand and innovate your business more efficiently and productively.
BigQuery
The BigQuery integration enables quick access to all platform data, including master data, conversions and performance data. This allows individual queries to be made via SQL and complex analyses to be carried out that are tailored to the specific needs of enterprise customers.
- SQL access for customized and advanced analyses
- Rapid data processing for extensive and complex queries
- Reports on custom dimensions such as products and customer lifetime value
- Standardized data access for all departments for process optimization
Single Data & Touchpoints
Detailed data for every conversion and every relevant touchpoint: The platform collects comprehensive raw data on every conversion event and touchpoint, such as shopping cart, new customer status, payment method and voucher status. The data can be exported and is available in near real time, enabling detailed analysis and optimization in real time.
- Raw data access for detailed analyses and troubleshooting
- Real-time data availability (1-3 minutes delay)
- Export options (CSV or Excel) for maximum flexibility
- Detailed insights at touchpoint level for optimized decision-making
