- First-party cookies and links: Minimize the risk through browser and adblocker restrictions.
- More and more accurate data: Tracking without third-party dependency, ensuring complete and reliable data sets.
Finance/Lead Generation - Precise data collection and long-term attribution for sustainable growth
Finance and lead generation companies need reliable, accurate and long-term data collection to understand and effectively monetize complex customer decision-making processes.
Data Accuracy
Accurate and complete data is the foundation for successful financial and lead generation programs. Ingenious ensures that tracking data is captured regardless of browser restrictions or adblockers and that important long-term events such as recurring deposits or trades are correctly assigned.
Full White Label Tracking
Importer
- Guaranteed data completeness: Prevents tracking gaps due to subsequent import.
- Stable API data import: Works independently of adblockers or browser tracking restrictions.
- Best practice for financial companies: Particularly suitable for customer lifetime tracking and recurring events (e.g. deposits, trades, contract renewals).
MMP - Mobile Attribution & App Tracking
- Measurement and remuneration of app traffic & installs: Ensuring correct attribution for mobile conversions.
- Simple connection: Native integrations with Adjust and Appsflyer for quick implementation directly in the UI.
Reporting & Transparency
Data-based decisions are essential in the finance and lead generation sector. Ingenious offers complete transparency of performance data with real-time updates and flexible reporting options.
- Full control over all known system data.
- Flexible report structure: Individually customizable evaluations, exactly according to your own KPIs.
- Visual dashboards with trend analyses and period comparisons: Easy to understand performance development.
- Real-time reporting with low latency: Direct insights for fast and well-founded decisions.
Example reports:
- Customer report: Analysis of customer data to optimize campaigns and segmentation.
- Process step report: Tracking of KYC, registration or payment processes for better control.
- Creative set (campaign) report: Performance evaluation of individual advertising media and campaigns.
- Partner Report: Detailed analysis of affiliate performance and remuneration.
- Overview Report: Summary of the most important KPIs for quick decision-making.
Lifetime Attribution - First-Event Anchored Lifetime Attribution
Long-term, detailed attribution is essential to correctly capture all subsequent customer interactions and maximize long-term customer value (LTV). Ingenious offers a unique First-Event Anchored Lifetime Attribution model that takes into account all relevant events across the entire customer journey.
- Lifetime touchpoint attribution model: Links all subsequent events to a unique CustomerID based on the first touchpoint.
- Optimized for server-side events: Ideal for events that take place outside the browser (e.g. KYC verification, transactions, contract renewals).
- Perfect for financial marketers: Enables in-depth analysis of complex decision-making processes and conversion paths.
- Precise budget allocation: Optimized attribution of all customer interactions for better investment control and maximum customer lifetime value.
