Influencer marketing has been growing steadily for years. Many brands want to use this channel not only for brand awareness, but also for direct sales and increasing turnover.

If your company is one of the brands that is already investing in this area or is considering doing so, you should consider what priorities you should set for this channel and how influencer marketing should be integrated into your overall marketing strategy.

Contents of the eBook:

• The basics of influencer marketing
• Influencers are partners
• Industry view
• Social media channels and their development
• Remuneration in influencer marketing

• Measuring success in influencer marketing

• Influencer marketing landscape
• Trends in influencer marketing
• Customer Journey
• Partner Management Platforms
• Ingenious Partner Marketing Platform