Case Study
Linio
Linio was founded in 2011 and is the leading online retailer for general merchandise in Latin America. The product range extends from consumer electronics and household goods to toys and sporting goods. Linio also operates an online marketplace platform where third-party suppliers can offer their products, thereby expanding the product range for customers.
Through its growing service offering, Linio is able to provide retailers with e-commerce logistics solutions that increase operational efficiency and improve service quality for customers.
Your challenges
Reliable and dedicated support from a technology provider to enable you to focus on your core business
Scalability
With a view to further growth, Linio wanted to build and expand its own advertising network. However, Linio had several partners who could not work smoothly with the existing tracking technology provider that Linio was working with. Linio needed more scalability in network management in order to grow as planned.
Connectivity
In addition, other third-party solutions could not be successfully integrated into the existing tracking technology. This not only led to isolated databases and disjointed data analysis, but also to poor and cumbersome deduplication processes. Linio needed more flexibility in implementing tracking and automatic deduplication to reduce long-term costs and improve business analytics.
Due to its expansion plans, Linio wants to invest as many resources as possible to focus on its core business. For this reason, Linio needed more reliable and dedicated support from its technology provider.
Goals
- Receive exact data
- Expanding into new markets
- Build your own affiliate network
- Reduce tedious deduplication processes
- Receive dedicated and reliable support
The implementation
The leading source for performance marketing data
Internal private network
Linio has launched its partner program with Ingenious Enterprise from scratch. Within 18 months, Linio has built its own network in 8 countries with over 3000 partners across Latin America. The Ingenious Enterprise platform enabled Linio to communicate systematically and transparently with various partners.
Not only has Linio's partner program been successfully launched, but its marketing activities are also managed via the Ingenious Enterprise platform. All active channels are now integrated into the platform, giving Linio an integrated omni-channel overview of all marketing activities.
Dedicated support
Linio also benefited from dedicated support from Ingenious Technologies in the form of managed services. The Ingenious team helped monitor business performance, manage day-to-day operational tasks and look for business optimization opportunities - all on behalf of Linio.
Single data source
To further increase the efficiency of Linio's processes, the tracking technologies of 30 external Linio networks were also implemented. The tracking of all links shared by partners or on other channels (e.g. social media, SEM, SEO) and the deduplication of all conversions were also automated. This was based on a customized attribution model that aligns with Linio's internal system, allowing Linio to gain valuable real-time insights from all channels on a single platform.
The results in 18 months
- Launch of the Linio network in 8 countries and with over 3000 partners
- Implementation of tracking technologies from 30 third-party providers
- 50-fold increase in sales on Ingenious