Case Study
Logitravel
Founded in Mallorca in 2004, Logitravel Group is a Spanish tourism group with the largest international reach. The group is a leader in the online sale of a wide variety of vacation products, such as packages (flight + hotel), accommodation, tours, cruises, flights, trains, ferries, car rentals and activities. Logitravel serves the Group as a 100% online travel agency for vacations, with the primary objective and a clear positioning in the online sale of tourism products on the European and American markets.
Apart from the wide range of products, the core of Logitravel is to offer an online travel agency that is tailored and responsive to the needs of multi-screen users. Thanks to state-of-the-art technology and international certifications, customers can book their trips conveniently and securely with Logitravel.
Your challenges
Use adaptable technology that can grow with you
BUILDING DIRECT RELATIONSHIPS
In order to assert itself in the highly competitive travel industry and expand its market share, Logitravel attaches great importance to its marketing partners. Logitravel builds direct relationships with strategic partners through its own private affiliate network and is also present in public affiliate networks to reach partners that are not yet known to them.
Logitravel had previously worked with an open source system to manage their direct relationships. However, as their network grew, the system reached its limits in terms of functionality and reporting, as well as automation and deduplication.
SCALABILITY & CONNECTIVITY
However, Logitravel needed to manage more publishers faster. Therefore, Logitravel was looking for a marketing technology that would allow the company to grow and easily manage its private affiliate network to enable the integration of existing public networks. In addition, the technology needed to be scalable enough to handle a sudden increase in activity volume due to seasonal fluctuations, with traffic being around four to five times higher during peak season.
Because Logitravel has experience working with BI systems, the company has a clear idea of what is required: the marketing technology should be customizable down to the desired granularity and able to synchronize all collected data with their internal systems in real time.
The implementation
Analysis of all performance data on a single platform
Strong first-party tracking
Today, Logitravel works with the Ingenious partner marketing platform to achieve flexibility and transparency in marketing activities. Ingenious enables Logitravel to accurately track their marketing activities through first-party tracking and analyze their performance on a single platform. This way, they are able to better understand their customer journeys, perform better attribution, identify strategic combinations of channels and partners and make smart decisions to optimize their marketing.
RELEVANCE OF PERSONALIZED DATA
Logitravel can easily obtain data on the performance of its partners, both those who have a direct relationship with Logitravel and those who are connected via public networks. Through Ingenious, Logitravel can customize the criteria, commission models and attribution rules for its partners. In return, each direct partner receives an individual login that leads them to a UI with full transparency of their performance in real time.
Connectivity capabilities
In addition, by working with Ingenious as middleware, Logitravel can configure and synchronize its internal BI system to automatically validate tracked transactions in real time.
global scalability
To support Logitravel's internationalization plan, Ingenious supports the company by offering the platform in multiple languages, currencies and tax systems so they can get the data they need for meaningful data and nurture their strategic relationships with top affiliates for more revenue.
The results in 18 months
- Accurate collection of marketing data via first-party tracking
- Holistic view of all marketing activities on one platform
- Evaluation of partner performance data
- Individually defined commission models
- Synchronized internal databases
- International support